
Douglas Shearer would be the only child of Edith and Andrew not to suffer from the inherited chemical imbalance. By 1929, he had established himself as one of the most important men on the MGM lot. He was cautious of nepotism. His first Hollywood related job was at Warner Brothers, where he would supply the props for certain films. Now that sound movies were catching on, Douglas jumped on the chance to further his knowledge of the subject. His first experiment was work on a trailer for Norma’s 1925 film, A Slave of Fashion. He shot eight minutes of film which included Norma and her costar, Lew Cody discussing the film. Their voices were recorded on a paper sheet, and were synchronized to the visual footage. He then tested the footage at various theaters, but realized that their voices were out of sync with the movements of their mouths. After being sent to work in the camera department, he eventually emerged as an expert in special effects.
In 1929 Douglas was sent to the Bell Laboratories in New Jersey, from there he put together what would become MGM’s brilliant sound department. “I had one guy from Bell Labs, another from somewhere else, a few from the colleges,” he later said. Eventually Douglas was able to synchronize some sound effects into White Shadows in the South Seas, Alias Jimmy Valentine and Norma’s A Lady of Chance (1928). He then advised Norma that her silent days were more than likely over.
Big brother Douglas was right, and his advice eventually lead to Norma visiting the University of Southern California. There Professor W.D. MacDonald recorded Norma’s voice and told her that, though sometimes it could be a bit too high-pitched, it was ideal for talking films. Amongst great studio inspired publicity, Norma prepared herself for her first speaking movie.

When Hollywood friend Ramon Novarro visited Norma on the set of Their Own Desire he noticed something was wrong. Norma began discussing Thalberg’s purchase of Ursula Parrott’s sexual and controversial novel, Ex-Wife. She had asked Irving to let her play the part of Jerry, the wronged wife who leaves her husband and indulges herself sexually, but Thalberg laughed at her. Novarro listened inventively, then gave Norma the address of a little, unknown photographer named George Hurrell. There she posed for a series of glamorous, seductive portraits, and a week later showed Irving Thalberg the proofs. Shocked by his wife’s ability to transform herself into an enticing vamp, Thalberg gave her the part. Retitled The Divorcee, it opened in theatres on April 19, 1930 and shocked the world. Returning a profit of over $300,000, Norma had succeeded in ditching her good girl image. Critics did more than just accepted Norma’s new version of herself, they also awarded her with an Academy Award for Best Actress as well.

Athole’s condition was an open Hollywood secret, and a constant topic in gossipy conversations from Norma’s rivals. In 1932, while Howard Hawks was making Tiger Shark, Athole relapsed again. It wasn’t clear to Norma that the mental demise of Andrew and Athole might be related. In June 1930, Douglas’ wife killed herself with a target pistol by firing it between her eyes. Only this time, it was front page news. A close friend of the Thalberg’s, journalism tycoon William Randolph Hearst, was able to keep the tragedy as big of a secret as he possible could. (His way of “dealing” with situations like that was to basically not report anything about it in his media chain.) However, other newspapers and fan magazines ate up the story. Douglas remarried again a year later and had two sons.
Norma’s first two releases of 1931, Strangers May Kiss and A Free Soul, advanced her box office status, the latter even earned her an Academy Award nomination for Best Actress. Private Lives (1931) and Strange Interlude (1932) were critically hailed, did modest business at the box office. This was the first evidence of Thalberg’s over-hyping of his wife. (Prior to that, Thalberg had only over-hyped her by having her announced as “The Gracious Norma Shearer” in the Hollywood Revue of 1929.) Irving Thalberg was fighting to make Norma the First Lady of the Screen, but the American audiences could care less. This was the Great Depression, Americans couldn’t stand all the sophistication he was putting in Norma’s image. Smilin’ Through was released in December 1932. The predictable box office ending worked, and the film emerged as one of the top grossing movies of that year. Later that year, Irving suffered a massive heart attack. Norma remained off the screen for the rest of 1933. When she and Irving returned to the studio, he was ousted from MGM as chief of production. He was allowed to return, but as an independent producer.

Most of MGM’s stars of this period were famous in their own right. Others had the backing of higher powers to excel their careers. Joan Crawford, Myrna Loy, Jeanette MacDonald, and Jean Harlow were stars in their own right. They had scrambled to get where they were, and fought to remain on top. No matter how predictable the movies they made were, they consistently made money. Greta Garbo and Marion Davies were promoted by the higher powers of Irving Thalberg, Louis B. Mayer, and William Randolph Hearst. The movies of Garbo and Davies were box office losers, but the studio kept them employed for particular reasons. Norma, however, floated in between each label. While she had Thalberg to purchase the rights to prestigious films for her, they mostly made money, and a lot of it. Even without the prestige, Norma had proved herself to be a star in her own right. She fought just as hard as her contemporaries to get where she was, however, Norma had Thalberg there to protect her. But being the wife of such a powerful man had its setbacks. Some of his ideas for Norma’s films were off the wall. As was the case for her next movie, Romeo and Juliet (1937).
After the successful opening of a Broadway adaptation of William Shakespeare’s legendary play, Romeo and Juliet, Thalberg took it upon himself to make it into Norma’s next movie. Contrary to what many other sources claim, Norma did not want any part of it. She remembered her disastrous balcony scene with John Gilbert in The Hollywood Revue of 1929. She had no professional stage training, a talented that was there, but limited, and was far too old to play the fourteen year old Juliet. Thalberg pushed her into the movie anyway.

A week after the premier, Thalberg was outside playing cards with friends. Norma advised him to wear a sweater, but he refused to listen. On September 14, 1936, he died of phenomena at age thirty-seven. Brother Douglas escorted Norma to the services, where they sat near the altar, concealed from other mourners. Rabbi Magnin said of the Thalberg marriage, “The love of Norma Shearer and Irving Thalberg was a love greater than that in the greatest motion picture I have ever seen-Romeo and Juliet.”
In early 1937, Norma was contacted by Louis B. Mayer about her future with the studio. (Over three-hundred thousand dollars had been spent for her next vehicle, Marie Antoinette.) She refused to make up her mind and demanded a waiting period. During that time she contracted the same disease her husband had died of. Douglas now had become the most important person in her life, she confided in him about her reluctance about continuing her career. Later that year, Norma made a move that shocked every employee of Metro Goldwyn Mayer.
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